Privacy Policy

How Atlantis London collects, uses and protects personal data under UK GDPR.

This policy explains how Atlantis UK handles personal information collected through this website, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Last updated: April 2026

1. Who we are

Atlantis UK is the data controller for personal data processed via this website. Contact: contact page.

2. What we collect

  • Contact form submissions — name, email, message content, and timestamp.
  • Newsletter sign-ups — email address and opt-in timestamp.
  • Technical data — IP address, browser, pages visited (only if you consent to analytics cookies).

3. Why we process it

We process your data to respond to enquiries, send the newsletter you subscribed to, operate the site, and — with your explicit consent — measure performance and marketing effectiveness.

4. Lawful basis

We rely on consent (cookies, marketing), contract (ticket sales, account services) and legitimate interests (site security, fraud prevention).

5. Cookies & tracking

See the Cookie Policy for details. Non-essential cookies run only after you opt in via the consent banner.

6. Sharing

We do not sell personal data. Processors we use include hosting providers, email delivery services, and — subject to consent — analytics platforms (Google, Meta, TikTok). Data may be transferred outside the UK; where it is, we apply UK International Data Transfer Agreements or equivalent safeguards.

7. Retention

Contact messages: up to 24 months. Newsletter subscribers: until you unsubscribe. Analytics data: according to each provider's default retention, which we set to the shortest practical period.

8. Your rights

Under UK GDPR you have the right to: access, rectify, erase, restrict, object to processing, and data portability. To exercise any right, email us via the contact page. You may also complain to the UK Information Commissioner's Office at ico.org.uk.

9. Changes to this policy

We may update this policy occasionally. Material changes will be announced on this page with a new "last updated" date.